MUNIQ LIFE
A wellness startup that empowers diabetics to take control of their health
GOAL
Prove value and encourage customers to incorporate Muniq's CPG products into their long-term health management plan.
OBJECTIVES
Grow social media following.
Increase community engagement.
STRATEGY
Build an authentic community for members to share their health challenges, success stories, and support with one another.
Attract new members to the private community through the public social media channels.
The Numbers
In one year:
Total social media following: 917% growth
Private Community
10x more engagement than Peloton, Whoop, or Tone It Up Communities
97% of content is consumer generated!
43x growth, a rate that's twice as fast as GoPro and Hims&Hers Communities!
4,730% increase in engagement
Public social media audience
5x growth across channels in 1 year
540% increase in engagement
Other Good Stuff
The program’s success is regularly reported to the Board of Directors —> increased budgets and new in-house hires
Program has become a key highlight of VC pitch presentations
RESULTS
PRAISE
“Our goal was to build a robust and hyper-engaged social media community without much support from our team.
Conscious Collective was critical in the immense growth our community saw in the first year.
We surpassed many of the metrics in private communities operated by MUCH bigger companies and products. Julie went above and beyond in terms of critical thinking, problem solving, and brought her previous experience to our program to help build and grow it to the great place it's in now. She also helped us build a plan of attack for our public social media channels, leading content and production.
Lastly and most importantly,
Julie is one of the most motivated, organized, and intelligent consultants with whom I've had the pleasure of working. She's a smart, caring, and thoughtful person who felt like a true, integral part of our startup team.
I would highly recommend working with Julie, and I would jump at the option to work with her again.”
Chris Morell
VP of Content Marketing
Muniq Life
MUNIQ LIFE
A wellness startup that empowers diabetics to take control of their health
GOAL
Prove value and encourage customers to incorporate Muniq's CPG products into their long-term health management plan.
OBJECTIVES
Grow social media following
Increase community engagement
STRATEGY
Build an authentic community for members to share their health challenges, success stories, and support with one another.
Attract new members to the private community through the public social media channels.
RESULTS
The Numbers
In one year:
Total social media following: 917% growth
Private Community
10x more engagement than Peloton, Whoop, or Tone It Up Communities
97% of content is consumer generated!
43x growth, a rate that's twice as fast as GoPro and Hims&Hers Communities!
4,730% increase in engagement
Public social media audience
5x growth across channels in 1 year
540% increase in engagement
Other Good Stuff
The program’s success is regularly reported to the Board of Directors —> increased budgets and new in-house hires
Program has become a key highlight of VC pitch presentations
PRAISE
“Our goal was to build a robust and hyper-engaged social media community without much support from our team.
Conscious Collective was critical in the immense growth our community saw in the first year.
We surpassed many of the metrics in private communities operated by MUCH bigger companies and products. Julie went above and beyond in terms of critical thinking, problem solving, and brought her previous experience to our program to help build and grow it to the great place it's in now. She also helped us build a plan of attack for our public social media channels, leading content and production.
Lastly and most importantly,
Julie is one of the most motivated, organized, and intelligent consultants with whom I've had the pleasure of working. She's a smart, caring, and thoughtful person who felt like a true, integral part of our startup team.
I would highly recommend working with Julie, and I would jump at the option to work with her again.”
Chris Morell
VP of Content Marketing
Muniq Life
