SECFI
An emerging fintech startup for tech and startup employees
GOAL
Fintech is competitive. So Secfi needed to establish a reputation for industry expertise with its niche audience.
OBJECTIVES
Raise brand awareness.
Build a following.
STRATEGY
Build trust by providing educational content and resources.
Scale production. —> Deliver twice as much content in the same amount of time.
Engage the audience with strategically thought-out elements: content themes, asset types, and post times.
Support that content with paid ad campaigns to expand reach and grow following.
In one year, Conscious Collective:
Launched Facebook, YouTube, and Instagram platforms
Published 215% more content on existing channels
PRAISE
"We had no social media presence, strategy, or process — but we knew we needed to spin up and execute a plan quickly.
Conscious Collective was instrumental to our marketing efforts. They provided useful analytical data, developed both a paid and organic social strategy, and worked with our team to scale a content production process.
As a result, we’ve seen sustained growth and increased engagement across social channels.
Julie brings great ideas, deep social expertise, a positive attitude, and impactful execution — all within a fast-moving startup culture.”
Shanna Leonard
VP of Marketing
Secfi, Inc.
In that year, Secfi enjoyed:
9x growth of social media audience across channels, faster than any competitor in 2021
308% increase in engagement across channels
5x more impressions
2,158% more video views
192% more link clicks
RESULTS
SECFI
An emerging fintech startup for tech and startup employees
GOAL
Fintech is competitive. So Secfi needed to establish a reputation for industry expertise with its niche audience.
OBJECTIVES
Raise brand awareness
Build a following
STRATEGY
Build trust by providing educational content and resources
Scale production. —> Deliver twice as much content in the same amount of time.
Engage the audience with strategically thought-out elements: content themes, asset types, and post times.
Support that content with paid ad campaigns to expand reach and grow following.
RESULTS
In one year, Conscious Collective:
Launched Facebook, YouTube, and Instagram platforms
Published 215% more content on existing channels
In that one year, Secfi enjoyed:
9x growth of social media audience across channels, faster than any competitor in 2021
308% increase in engagement across channels
5x more impressions
2,158% more video views
192% more link clicks
PRAISE
"We had no social media presence, strategy, or process — but we knew we needed to spin up and execute a plan quickly.
Conscious Collective was instrumental to our marketing efforts. They provided useful analytical data, developed both a paid and organic social strategy, and worked with our team to scale a content production process.
As a result, we’ve seen sustained growth and increased engagement across social channels.
Julie brings great ideas, deep social expertise, a positive attitude, and impactful execution — all within a fast-moving startup culture.”
Shanna Leonard
VP of Marketing
Secfi, Inc.
