MIYOKO’S
A plant-based dairy food tech startup with cult-brand status
GOAL
Increase the velocity of product sales at retailers, e-tailers and eCommerce.
OBJECTIVES
Raise brand awareness
Grow social following
Increase engagement
STRATEGY
Inspire the social media community with bold ideas and drool-worthy products.
Design an integrated marketing plan to connect with the community across multiple touch points.
Build a framework to scale content production.
RESULTS
Hard - KPIs
147,000x increase in monthly eCommerce sale (yep, you read that right)
2.5M impressions from influencer program resulting in a 1,628% ROI
5x increase in monthly social media engagement
In 18 months, we achieved...
3x Facebook following
2.5x Instagram following
4.5x LinkedIn Audience
Soft
The marketing team gained an understanding of how to purposefully use the social channels to achieve business objectives.
With measurable results in hand, the Board of Directors gained confidence in the strategy and increased the budget and resources to execute it.
PRAISE
“Conscious Collective’s approach to social media management is both prescriptive and methodical. Not only did she identify impactful strategies, she executed them at scale, within budget and on tight timelines. Julie consistently executes against the strategy, getting more juice from the squeeze than anyone else I’ve worked with in social media marketing.”
Susie Picken
Director of Marketing
Miyoko’s
MIYOKO’S
A plant-based dairy food tech startup with
cult-brand status
GOAL
Increase the velocity of product sales at retailers, e-tailers and eCommerce.
OBJECTIVES
Raise brand awareness
Grow social following
Increase engagement
STRATEGY
Inspire the social media community with bold ideas and drool-worthy products.
Design an integrated marketing plan to connect with the community across multiple touch points.
Build a framework to scale content production.
RESULTS
Hard - KPIs
147,000x increase in monthly eCommerce sale (yep, you read that right)
2.5M impressions from influencer program resulting in a 1,628% ROI
5x increase in monthly social media engagement
In 18 months, we achieved...
3x Facebook following
2.5x Instagram following
4.5x LinkedIn Audience
Soft
The marketing team gained an understanding of how to purposefully use the social channels to achieve business objectives.
With measurable results in hand, the Board of Directors gained confidence in the strategy and increased the budget and resources to execute it.
PRAISE
“Conscious Collective’s approach to social media management is both prescriptive and methodical. Not only did she identify impactful strategies, she executed them at scale, within budget and on tight timelines. Julie consistently executes against the strategy, getting more juice from the squeeze than anyone else I’ve worked with in social media marketing.”
Susie Picken
Director of Marketing
Miyoko’s
